Imagine all the mobile app development companies across the world designing products for the Apple iOS. Then, imagine the millions of people using apps on the platform. How is your mobile app going to stand out in such a popular but saturated market?
You can start by emulating three hallmarks of apps recognized by the Apple Design Awards. You may not need to win a prize, but you could benefit from having your work keep pace with the industry’s best.
● Intuitive. An app designed for intuitive use is the app people don’t have to figure out. By experimenting with simple motions – tapping, swiping, sliding – users can do what they need to do. Intuitive apps are often the best apps because everyone can use them easily, conveniently, and without risk of a person closing it because they just don’t know how it works. Keep your interface and commands simple, and you’ll have this factor down pat.
● Compelling. After playing with all of an app’s bells and whistles, users are likely to start questioning, “What does this app do for me that nothing else has done before?” If your app provides that – that original, engaging, yet-unimagined factor – then your app will likely be well-received. Note that you don’t have to Think Very Big to score on this point. It’s little aids for little tasks, meeting simple needs, that make apps valuable utilities.
● Emotive. Points for effectiveness and efficiency will drive up your app’s ratings. But you should also focus on whether or not it taps users’ emotions. After all, people are most likely to remember and appreciate things that make them feel delighted, curious, reflective, entertained, fulfilled – the list goes on and on. If they tell you that your app gives them joy – well, then you could say you built a successful app.
For more ideas, visit https://developer.apple.com/design/awards/.
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